Digital Marketing Strategist
Location: Symbiosis Speciality Hospital, DADAR (W) – Central Mumbai
Position Type: Full-time
About the Employer:
Digital Strategy Development:
- Work with the marketing team to create comprehensive digital marketing strategies aligned with the hospital’s goals and target audience.
- Identify key performance indicators (KPIs) and establish metrics to measure the success of digital campaigns.
Coordination and Collaboration:
- Liaise with internal hospital departments to gather information about services, facilities, and upcoming events to effectively promote them online.
- Collaborate with external design and web development teams to ensure the hospital’s digital assets are visually appealing and user-friendly.
Online Presence Management:
- Maintain and update the hospital’s website and social media profiles with accurate and relevant content.
- Monitor online reviews and engage with patients to address their concerns and collect positive feedback.
Content Creation and Marketing:
- Develop and curate content, including blog posts, videos, infographics, and social media posts, to engage the target audience.
- Use Canva or similar tools to create visually appealing design pieces for digital marketing materials.
- Execute digital marketing campaigns, including email marketing, social media advertising, and search engine marketing (SEM).
- Monitor campaign performance, analyze data, and make data-driven recommendations for improvements.
SEO and Online Visibility:
- Work with the external SEO team to optimize website content and structure for search engines to improve organic visibility.
- Stay updated on SEO trends and best practices.
- Bachelor’s degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing and strategy development.
- Basic design skills using Canva or similar design tools. ++
- Strong communication and collaboration skills – English, Hindi & Marathi.
- Ability to analyze data and make data-driven decisions.
- Familiarity with healthcare marketing is a plus. ++
How to Apply:
Interested candidates are invited to submit their resumes and a cover letter outlining their qualifications and relevant experience to email@example.com. Please include “Digital Marketing Strategist Application – [Your Name]” in the subject line.